Disruptive SaaS Provider Using Intelligent Identification and Funnelling of Customers

Disruptive SaaS Provider

Unlocking growth with intelligent AI customer identification and funnelling to significantly boost conversion rates and growth.

Background

European-based SaaS provider of contract automation and management, serving both SMEs and enterprises across Europe and the US.

Use case

Customer Identification

Industry

SaaS & Tech

Client

Disruptive SaaS Provider

Details

Challenge

With its horizontal-based product offering serving many different industries and segments, the disruptive SaaS provider had a challenge with finding the best customers and where to focus their efforts among the +50m SMEs in their addressable market. Traditional prospecting tools had been tried and tested, but they lacked real intelligence and could not help them navigate the market of many customers.

Traditional lead scoring proved not to be an adequate indicator of good customers, and instead, they lacked data to guide them towards the customers with high deal values, which were likely to be closed and won.

"With our horizontal product focus, we have many relevant industries and customers, opening up a large customer base, thus we were challenged with how we find the most relevant customers as current systems were just rather simply databases."

Director of Sales

Solution

The disruptive SaaS provider tapped into Firmnav AI Cloud, which was fed with CRM data from the disruptive SaaS provider and an AI model was trained on the data.

This enabled the model to predict the LTV, win likelihood, and sales cycle of all potential customers and then prioritize those potential customers with the highest deal value, highest win likelihood, and shortest sales cycle. The AI model was built on data sources from Firmnav and the disruptive SaaS provider.

Results

Finding the right customers for the disruptive SaaS provider was a complex challenge with a starting point characterized by an abundance of manual work and non-data-driven decisions with sub-optimal effectiveness. After the implementation of Firmnav’s AI model, the SaaS provider got significantly enhanced results by achieving a steady flow of Acustomers into their CRM. This resulted in both escalations of sales, higher conversion rates, and improved account management. Additionally, the aggravated sales results and effectiveness came with less time spent on finding customers and curating the data.

High-quality leads per month

0 +

Lead quality

0 x

Sales growth

0 %

"Firmnav’s AI tool has provided me and my team with the needed power to identify and understand the good customers, and who are more likely to convert."

Director of Sales

"Firmnav’s AI tool has provided me and my team with the needed power to identify and understand the good customers, and who are more likely to convert."

Director of Sales

Custom AI

AI Studio

Classification

Prediction

Automations Builder

Win bigger, more and faster with AI in sales

industries

use cases for b2b Sales

use cases for PE & M&A

Custom AI

AI Studio

Classification

Prediction

Automations Builder

Win bigger, more and faster with AI in sales

industries

use cases for b2b Sales

use cases for PE & M&A

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